What’s so good about “doing good”? 4 reasons why a great Corporate Social Responsibility program is great for business #NVW2016
by Justine Kilby, Vice President of Strategy & Corporate Development at Ceridian.
Anyone who knew our late President, Dave MacKay, knew that he endeavored to leave a legacy beyond the company’s bottom line. He recognized that businesses play a critical role in shaping the communities in which they operate and he embraced the opportunity to lead Ceridian in contributing to the communities that we are part of.
April 10-16 is National Volunteer Week, a week to celebrate volunteer initiatives worldwide and a better time than ever to announce that we renamed our paid volunteer day (a benefit to all Ceridian employees), the Dave MacKay Volunteer Day. He firmly believed that to succeed in business, we must give back in our communities as well.
This National Volunteer Week, consider these four things that companies and their employees get out of giving back:
Shared experiences build empathy and relationships. I’ve learned more about my Ceridian teammates by walking 30 kms with them at One Walk to Conquer Cancer and getting pulled over barriers at Tough Mudder than I ever did over emails and conference calls. We sometimes forget that businesses are run by PEOPLE and it’s our relationships with these people that are our greatest enablers. Working together outside of the office can be a great way to make connections that help you back at work.
Contributing to our communities deepens our connection to our colleagues and our company culture. Employees who feel proud of the company that they work for and connected to its culture are more likely to be engaged at work. A GlobeScan International survey showed that eight in ten people who worked for a large company felt greater motivation and loyalty towards their jobs and companies the more socially responsible their employers became. Companies with highly engaged employees have higher productivity, increased retention and reduced recruitment and training costs.
Balance (Makes Work Life Better)
Stepping back from the daily routines to try new things, bond with team mates, and invest time and money in our communities can be refreshing and rejuvenating. It reduces stress, allows us to nurture another aspect of our lives that makes us feel whole, and deepens our connection to our communities and each other. At Ceridian we truly believe and live our tagline, “Makes Work Life Better,” the Dave MacKay Volunteer Day helps make this possible for our people.
Talent and Culture
Being active in our communities helps with brand awareness and in attracting and retaining talent, aligned with our culture. A recent Net Impact study stated that 53% of workers state that “a job where I can make an impact” was important to their happiness, and the majority would take a pay cut in order to achieve this. Jeanne Meister, author of The 2020 Workplace, cites Research conducted by Cone Millennial Cause group, which found that a staggering 80% of 13-25 year olds want to work for a company that cares about how it impacts and contributes to society. A strong corporate social responsibility program is therefore critical for attracting Millennial talent, which will make up 50% of the workforce in the next 5 years.
Test your knowledge of social corporate responsibility with our new animated infographic quiz. How did your organization celebrate National Volunteer Week? Ceridian shared out stories each day of our people volunteering in their communities using #CeridianVolunteers. View our album on Facebook and if you’d like to join a company dedicated to “Giving Where We’re Living” have a look at our Careers Page, there are over 300 opportunities to join us!
Justine Kilby is Vice President of Strategy & Corporate Development at Ceridian. Her organization focuses on customer satisfaction and customer experience programs, strategic projects, partnerships and business planning. Justine joined Ceridian as part of Ceridian’s acquisition of Dayforce in 2012. Prior to joining Dayforce, she worked as a management consultant at Oliver Wyman where she lead organizational change and growth strategy projects for Fortune 1,000 companies.
Justine is based in Ceridian’s Toronto office where she chairs the Toronto Chapter of our Ceridian Cares charity. She has a business degree from the Richard Ivey School of Business at the University of Western Ontario.