Hibbett Sports: Driving Innovation Through Change
By Kim Edwards, Director of Customer Success – Enterprise Retail, Ceridian
The retail industry has gone through massive changes over the past couple years. Companies that have faced the biggest challenges have been those who have failed to leverage the technological tools available that provide a competitive advantage. One of the most valuable and effective solutions retailers today can use to optimize operational performance, drive revenue, reduce costs, and enhance both associate and customer satisfaction is investing in their workforce with human capital management software. A company that is a perfect testament to the profound benefits of adopting this innovative approach is Hibbett Sports, Inc. – which is currently up for a Constellation Research 2016 SuperNova Award under the “Future of Work – Human Capital Management” category.
Hibbett Sports, which runs more than 1,000 sporting goods stores across 33 states, was not always as innovative in this regard. Much of it came after its decision to seek out a single platform for workforce management (WFM). Prior to doing this, the company struggled with many of the pain points other companies today are still trying to overcome, such as:
- Lack of real-time data: Without on-demand visibility into what is going on in stores, retailers aren’t able to manage labor appropriately.
- Siloed environments: Many of the processes Hibbett Sports previously used involved spreadsheet-based systems. Outdated platforms limit retailers’ capabilities. Reporting and auditing processes, for example, are much longer than they need to be and, because they are often managed in separate, fragmented frameworks, delay overall workflow production. As most retailers already know, inefficiency leads to unnecessary spend.
- Ineffective labor-spend and scheduling: The lack of visibility and insight prevented Hibbett Sports managers from quickly calculating sales and labor projections every month. They also struggled with incentive pay and forecasting. Plus, their sluggish processes made it difficult to react in real-time to sales trends and ensure that they were managing labor appropriately.
“We were looking for a way to not only automate the process based on sales volume and other factors, but to provide more visible reporting tools to the district and store managers so they could be more proactive in controlling labor spend,” Cathy Pryor, Hibbett Sports senior vice president of store operations, explained. “Now we are using our labor dollars more effectively based on volume, and can see where we need to improve in a much timelier fashion.”
Benefits of a single WFM platform
The Dayforce HCM software Hibbett Sports turned to is a fully automated system that alleviates many of the struggles associated with WFM. Below are some of the benefits the sporting goods retailer experienced as a result of adopting this solution, which highlight the advantageous opportunity such software offers other organizations in the industry.
- More flexibility: Since implementing the WFM module, Hibbett Sports has been able to maintain an agile approach to incentive pay and adjust plans on an as-needed basis. With this single platform, it is easier for management to adapt in response to changing trends – allowing retailers to maximize labor spend while simultaneously improving the customer experience.
- Better decision making and accuracy: Having access to real-time data facilitates faster, better decision making. For Hibbett Sports, it improved the accuracy of labor forecasting based on location, rather than the averages of the organization.
- Easier scheduling: By using Dayforce, Hibbett Sports has been able to reduce the amount of time spent creating weekly schedules by 75 percent. Through this platform, employees are able to access their schedules anytime, from any device. It allows managers to view, edit, and manage labor, as well as adequately plan and prepare for shortages or overages, as well as maintain compliance.
To learn more about their HCM Journey, read Cathy Pryor’s story on Constellation Research. Cast your vote in the Future of Work category between September 12 and 21! http://bit.ly/2cetZ7u
Kim began her career at Ceridian in our Solutions Consulting organization in May 2011 as a Dayforce WFM Solutions Consultant. She then went on to serve as RVP of Solutions Consulting for the Large Market/Enterprise/Tax team. Her familiarity with our Dayforce HCM product, customers and market made her well suited to join the Customer Success team in January 2014 as Director, Customer Success for the Large Market and Enterprise teams. She is currently Director, Customer Success – Enterprise Retail.
Kim received her Industrial Engineering degree from Georgia Tech, and prior to joining Ceridian practiced consulting, operations, pre-sales and implementation for 13 years at a variety of companies – VCA Performance Consulting, Lowe’s Home Improvement, Home Depot, SAP and Infor.