Maurice Fernandes – Employment Brand Manager, Ceridian
As an HR/recruitment professional, you spend a lot of time, energy, and money trying to attract the right talent to your organization. But are you paying enough attention to what, in my opinion, is the most powerful attraction tool in your kit; your organization’s employment brand? A recent study from Glassdoor found that a strong employer brand not only attracted more applicants but those applicants would consider a job offer with a lower salary.
In the past, companies were able to craft their own employer brand messaging and present it behind closed doors during the interview process. The Internet has given job seekers access to an unprecedented amount of information. This means that often times job seekers have already made up their mind about a company before speaking to a Recruiter/HR or Hiring Manager.
How does this affect HR/recruitment teams? What can they do to turn this risk into a benefit? Read more